Customer Architecture · Since 2008

The CRM
for institutions
built to last
decades.

Claritas is the unified customer platform used by 247 enterprises across Asia-Pacific. Marketing, sales, and service — on one source of truth, engineered around the relationship.

Executive leadership
From the journal

“An instrument designed for those who view customer relationships as a multi-generational asset.”

— The Claritas Charter
Entrusted by
FGV HOLDINGSSINGTELNANDO'SESTATE 123INTELPFIZERASTRO
The platform

One house.
Three offices.

Claritas unifies marketing, sales, and service on a single source of truth. The same record, accessible from every department, in real time. Engineered around the customer relationship — not the funnel diagram.

Marketing
I.

Marketing

Audiences drawn by hand from a unified record. Every send measured against the customer's full journey, not the campaign's window.

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Sales
II.

Sales

Forecasts you can defend in any board meeting. Pipeline as discipline. AI-assisted, never AI-replaced.

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Service
III.

Service

Resolution as the only metric. Every ticket, customer, and history in one elegant timeline. Outcomes over throughput.

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Customer
Customer story · FGV Holdings
“We replaced four legacy systems with one Claritas instance. Renewals haven't been this easy in twenty years — and our forecast accuracy is the best it has ever been.”
4 → 1
systems consolidated
94%
renewal rate
18mo
to full payback
SW
Datin Sara Wahid
Group COO · FGV Holdings
Read the full case →
247
Enterprise customers
98.4%
Annual renewal
18
Years in production
47ms
p99 query latency
Pricing

Three tiers. One contract.

Growth
From RM 49
per seat / month

Revenue teams getting serious about CRM as architecture.

Start free trial
Most chosen
Scale
From RM 99
per seat / month

Ops-led teams scaling across markets, channels, and product lines.

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Enterprise
Bespoke
annual contract

Institutions with serious requirements: residency, SSO, custom legal.

Talk to sales

Begin a private conversation.

We accept a small number of new engagements each year. The first conversation is private and without obligation.

Write to the partners →