I.
Marketing
We do not chase. We attend. Every signal weighed, every audience drawn by hand.
Walk the room⸻ Established 2008 ⸻
A quietinstrumentforlong relationships.
We make Claritas — a customer-relationship instrument used by sixty-four institutions across Asia-Pacific to remember what matters about every customer, for as long as the relationship lives.
“The relationships we tended in 2008
are still in bloom. That is the only
metric that has ever mattered.”
⸻ From the Charter ⸻
⸻ The practice ⸻
Three offices, one house.
II.
Sales
Pipeline as discipline. Forecast as a thing one can stand behind, in any board meeting.
Walk the roomIII.
Service
Resolution as the only metric that holds. Tickets are accounting. Outcomes are the work.
Walk the roomMMVIII
Year of first commission
LXIV
Engagements completed
XII
Industries observed
XCVIII
Per cent renewing
⸻ A letter from the partners ⸻
We began in 2008 with one client and one question — could software remember not the customer, but the relationship?
Eighteen years and sixty-four engagements later, we still measure ourselves against that question. Claritas remembers the conversation that happened seven years ago, the preference that was mentioned in passing, the relationship that was built before the software existed.
We are still a small house. We intend to remain one.
The Founding Partners · Kuala Lumpur
By appointment
only.
We accept a small number of new engagements each year. The first conversation is private and without obligation.
Write to the partners