Our Charter

Empowering businesses with
smarter CRM.

Claritas™ is a registered trademark of Netster — a Malaysian technology company dedicated to building enterprise-grade customer relationship management solutions for the APAC market.

Our Definition

What is Claritas™ CRM?

Claritas™ CRM is an integrated and customer-centric solution that manages, tracks, and stores information related to existing customers and new prospects. It helps organisations enhance customer experience and drive measurable growth by integrating technology, data, process and people to orchestrate marketing, sales, and service engagements across every touchpoint.

The Capabilities

What Claritas™ CRM can do.

Single View of Customer

Build a complete 360-degree view of your customer in a single integrated platform.

Further Reading

Impactful Marketing

Automate and simplify essential marketing tasks to build effective campaigns and deliver the right message at the right time.

Further Reading

Sales Opportunities

Streamline your omni-channel sales process, build a sales pipeline, and analyze sales data to increase conversion.

Further Reading

Service Excellence

Provide an effortless omnichannel customer experience by delivering value with every interaction.

Further Reading

Integrated Contact Centre

Integrate CRM with contact centre systems to reduce resolution time and deliver consistent customer experience.

Further Reading

Insightful Metrics

Turn data into useful information with a snapshot of customer, marketing, sales and service metrics.

Further Reading
The Distinction

What makes Claritas™ CRM different.

  • 01Claritas™ CRM domain knowledge and our consulting services guide clients toward best practices, rather than simply executing against a requirements document.
  • 02The Claritas™ CRM solution is continuously evolving, with new features and functionality released to clients as part of the product roadmap.
  • 03Rapid time to market, a proven track record of implementation, and the adaptability to deliver more value for each ringgit invested.
  • 04Established project management, implementation methodology, and governance to ensure the engagement runs smoothly and responds efficiently to change.
Architecture

A single, 360° view of every customer.

Inadequate knowledge about a customer creates a shortfall when serving them or closing a deal. Claritas™ CRM assembles a complete picture of every customer by consolidating all key data your organisation holds – profiles, product holdings, service subscriptions, open cases, opportunities, potential offers, service alerts, next best action, and the full interaction history – into one integrated platform.

Our Values

What drives us.

Customer First

Every feature we build starts with the question: does this help our customers serve their customers better?

Built for APAC

We understand the unique needs of businesses in Malaysia, Singapore, and the broader APAC region.

Security & Trust

Enterprise-grade security, data protection compliance, and transparent practices are non-negotiable.

Continuous Innovation

We ship improvements every sprint, driven by customer feedback and market intelligence.

Our Journey

Eighteen years of quiet conviction.

2008

Founded

Claritas CRM launched by Netster with a vision to bring enterprise-grade CRM to APAC businesses.

2010

MSC Approved

Received MSC (Multimedia Super Corridor) product approval from the Malaysian government.

2012

Azure Partnership

Became a Microsoft Azure partner, bringing cloud-first CRM to the region.

2016

Enterprise Expansion

Expanded to serve major enterprises including SingTel, Pfizer, and Nando’s.

2020

Cloud-First Pivot

Full cloud-native architecture on Azure with hybrid deployment options.

2026

Next Generation

AI-powered features, modern UX, and deeper integrations for the next era of CRM.

Specialist Solution

CRM for Banking & Financial Services.

A flexible, fully customisable CRM suited to the regulatory and operational demands of banking and financial services.

View the Fintech Solution
Open a Conversation

We read every enquiry personally.

A senior member of our team will respond within one business day. For time-sensitive matters, our sales hotline remains the most direct channel.

Head Office - Malaysia

9-7, Block A, Jaya One, 72A Jalan Prof Diraja, Jln Profesor Diraja Ungku Aziz, 46200 Petaling Jaya, Selangor, Malaysia.

Sales Hotline:

03-7613 4824

Sales Enquiry:

sales@claritascrm.com

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