2026
Product
Next-Generation AI-Powered Features
Claritas CRM introduces AI-powered Next Best Action (NBA), intelligent lead scoring, and predictive analytics to help businesses make data-driven decisions faster than ever.
Company Journal
Announcements of record.
Milestones, product releases, and institutional updates from Claritas — curated in the order they occurred.
2020
Infrastructure
Full Cloud-Native Pivot on Azure
Claritas CRM completed its migration to a fully cloud-native architecture on Microsoft Azure, offering hybrid deployment options and enhanced scalability for enterprise customers.
2016
Milestone
Enterprise Expansion Across APAC
Claritas CRM expanded to serve major enterprises including SingTel, Pfizer, and Nando's — establishing a strong footprint across Malaysia, Singapore, and the broader APAC region.
2012
Partnership
Microsoft Azure Partnership
Claritas became a Microsoft Azure partner, bringing cloud-first CRM capabilities to businesses in the region with enterprise-grade infrastructure and global reach.
2010
Recognition
MSC Approved by Malaysian Government
Claritas CRM received MSC (Multimedia Super Corridor) product approval from the Malaysian government, recognising it as a certified technology product meeting international standards.
2008
Company
Claritas CRM Founded by Netster
Claritas CRM was launched by Netster with a vision to bring enterprise-grade customer relationship management solutions to businesses across the APAC market.